Winter Campaigns 2024/25 Background I’ve been leading the seasonal winter campaigns for Bad Kleinkirchheimer Bergbahnen for the last 5 years. The objective has remained consistent: increase skipass sales and hotel bookings by running a series of targeted, conversion-focused campaigns. Each winter, the campaign runs from November to April and is broken down into four distinct...
1. Discover Background Wohnwelt Immobilien is a small real estate and construction company focused on making homeownership more accessible. In contrast to the exclusivity common in the industry, Wohnwelt offers affordable housing with a focus on clarity, warmth, and support. Objective Redefine the brand to appeal to a wider audience—especially first-time buyers—by creating a human-centered,...
1. Discover Background Kärntner Skipass provides access to 29 ski resorts across Carinthia, from Nassfeld to Gerlitzen. Despite the strong offering, its digital experience lagged behind, relying on offline sales and outdated visuals. Goal:Redesign the brand and platform into a modern, conversion-focused e-commerce experience. The Challenge The task was to transform Kärntner Skipass from a...
1. Discover Background mut.agency is a design-driven creative agency based in Innsbruck. To meet changing client demands and increasing market complexity, the agency repositioned itself as a strategy-first branding and consulting partner. Objective Reposition the agency to reflect its expanded capabilities, merging brand strategy, business consulting and creative execution for clients across the DACH region....
1. Discover Background Kollitsch Gruppe is an integrated company based in Klagenfurt, Austria, operating across real estate development, architecture, and construction. Known for innovative and large-scale projects, the group has a strong presence in shaping urban and regional environments. Each division operates with a high degree of specialization but under a unified brand. In the...
Description. The Kollitsch Group is a third-generation, owner-managed family business with more than ten operating companies in the areas of real estate development, construction and architecture. The task was to create a consistent brand identity from this diversity, without losing the individual strengths of each company. Using a revolutionary archetype concept, a common identity was...
Description. Wohnwelt Immobilien is a small real estate and construction company with a clear mission: to make the path to owning a home simpler, more transparent and open to everyone, not just high-income buyers. In a market often dominated by exclusivity and complexity, Wohnwelt stands out by offering affordable housing solutions without compromising on warmth,...