Repositioning mut.agency from Design Studio to Strategy-First Partner Background mut.agency is a creative studio based in Innsbruck, traditionally known for high-end design work. In response to shifting market demands and increasingly complex client needs, the agency underwent a strategic transformation, evolving into a brand and business strategy partner. The repositioning was driven by the recognition...
Winter Campaigns 2024/25 Background In winter 2024/25, Kärntner Skipass launched a full-funnel digital marketing campaign to support its rebranding from the former “Top Ski Pass” and drive sales across Carinthia and Vienna. The campaign targeted four key audience segments: 1. Families 2. Individuals 3. Couples 4. Grandparents With a two-phase approach (pre-sale & regular sale)...
Winter Campaigns 2024/25 Background I’ve been leading the seasonal winter campaigns for Bad Kleinkirchheimer Bergbahnen for the last 5 years. The objective has remained consistent: increase skipass sales and hotel bookings by running a series of targeted, conversion-focused campaigns. Each winter, the campaign runs from November to April and is broken down into four distinct...